שרון בורד חונן
- Jan 30, 2017
- 1 min
אז מה זה לעזאזל קופירייטר/ית
אתחיל בסיפור אמיתי: לפני שנים רבות עזבתי עבודה כייפית במשרד פרסום נעים (שהיה אז בין עשרת המובילים) כדי לטוס לשלושה חודשים לאוסטרליה וניו זילנד (החיים ותרמיל הגב, היו אז קשים מנשוא). כשחזרתי, סרתי ללשכת העבודה לחתום, (אלא מה?) הפקידה, שאמונה על הפניית מחפשי העבודה למקומות עבודה, שאלה אותי מה המקצוע שלי ואני, שבבית לימדו אותי לומר אמת ורק אמת, עניתי בתמימות: "קופירייטרית". "מה???" שאלה הפקידה בתימהון. אני: "קופירייטרית... זה בעברית רעיונאית...אה... זה בתחום הפרסום..." מבט של תי
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